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Vanity metrics
Clicks and impressions are tracked; real impact on revenue isn’t.
Funnel analytics, marketing-mix modelling and incrementality testing that show what truly drives demand — and what just spends budget.
Commercial teams spend heavily without knowing what works. We bring rigour to growth — tracking the funnel end to end, modelling the marketing mix, and testing incrementality — so budget moves to the channels and tactics that actually pay back.
Marketing spend without attribution is a guess dressed as a plan.
Clicks and impressions are tracked; real impact on revenue isn’t.
No way to tell which spend actually drove the sale.
Spend is allocated by last year, not by what pays back.
Four capabilities for evidence-based marketing.
End-to-end visibility of where demand is won and lost.
What each channel and tactic actually contributes.
Proof of true lift, not correlation or vanity metrics.
Budget reallocated to what pays back.
Marketing spend you can defend.
End-to-end conversion visibility.
Contribution by channel and tactic.
Measured lift from key spend.
Where to move budget for more growth.
Bring a real decision or dataset — we’ll show you how KEPLER would approach it, with no obligation.
Book a 60-minute sessionWe start with a short diagnostic — the decision to improve, the data behind it, and a first slice that proves value fast. See how we engage →
From a quick diagnostic to a fully managed service — start small and scale as value is proven. How we engage →
The industries this work serves.
R&D, safety and commercial analytics.
Operational and patient-flow analytics.
Project controls, cost and schedule analytics.
Demand, pricing and customer analytics.
Quality, throughput and maintenance analytics.
From spend to proven growth.
Sales, marketing and customer data are joined.
Funnel and mix models connect spend to outcomes.
Incrementality experiments prove what works.
Budget shifts to what pays back.
Impact is monitored over time.
Growth you can attribute, defend and repeat.
The category, capabilities and expertise this connects to.
Common problems in this area, how KEPLER solves them, and the likely outcome.
Reliable pipeline forecast
View details →The forecast is each rep's best guess added up. It's routinely wrong, so capacity, supply and targets are all set on a number no one trusts.
A pipeline forecast the business can plan against, with the guesswork replaced by evidence.
ROI by channel
View details →Budget is split across channels on last-click habit and hunch, so money keeps flowing to activity that may not be driving anything.
Marketing spend steered by evidence of what works, so budget follows return.
Early churn signal
View details →The first sign a customer is going is the cancellation. The usage and engagement signals that preceded it were there but never watched.
At-risk customers flagged in time to save, and growth accounts spotted early enough to grow.
No use cases match this filter yet — but the problem is almost certainly one we can help with.
Ask us about your problem →Tell us your channels and we’ll show you what’s really driving demand.
Talk to our commercial team
