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Market Research Study on Various Raw Materials Sourced by a Cosmetics Client

CONTEXT/ BACKGROUND

  • Cosmetics companies are initiating efforts to (re)formulate their products using organically sourced materials due to consumer demands and their corporate social responsibility obligations. 
  • As a result of this significant shift, there have been shortages and price hikes for their selected raw materials.
  • This trend necessitates reinforcing the connection between purchasing and R&D team to enhance their understanding of alternative sources and potential substitutes, as well as streamlining internal approval procedures to minimize delays.

SCOPE/BUSINESS OBJECTIVE

  • To identify all the elements likely to influence the availability of the selected raw materials and to put in place a plan to observe and control the risks related to availability & price fluctuations of the selected raw materials.

SOLUTION OFFERED

  • Basic Profiling of selected raw material/commodities (total of 15 commodities/raw materials):
    • General & Technical overview,
    • Applications
      • Value chain
      • Manufacturing process
  • Assessment of Market scenario
    • Market overview & trend analysis
    • Market segmentation
  • Assessment of market & technological trends of the selected raw materials/commodities
  • Assessment of alternatives – product & process alternatives (inline with sustainability goals)
  • Identification of CSR/sustainability related issues and assessing the sustainable sourcing opportunities for the selected raw materials/commodities
  • Competitive landscape of the selected raw materials/commodities in target regions

BUSINESS IMPACT/RESULTS

  • Recommendations made on suitable alternatives – process and product alternatives along with their potential suppliers for re assessing their sourcing strategies.

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S Sundara Moorthy

Head - Market Research

info@kepler-advancedanalytics.com

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